New name and brand design of our stores

Полезная информация Travel Retail Domodedovo Полезная информация Travel Retail Domodedovo

Dear customers, we are happy to announce that our duty-free stores are evolving!

We are changing the name and updating the visual concept of our stores to become a bright and modern part of your journey, easily recognisable among other duty-free operators.

The rebranding will affect all our locations:

  • Domodedovo and Zhukovsky airports in Moscow,
  • Koltsovo airport in Yekaterinburg,
  • Kurumoch airport in Samara,
  • Strigino airport in Nizhny Novgorod.

Our new name is Sky Duty Free for stores in the departure and arrival areas of international flights and Sky for stores in the domestic departure area.

The new name and concept were developed in collaboration with Endy Branding&Digital agency, inspired by the idea of a contemporary fair.

новый логотип дьюти фри, новые цвета дьюти фри

Our strategic goal is to be a memorable part of your trip.

We are that Duty Free, a store with high quality goods from different countries, where you can find your favorite fragrances, spirits, accessories or a souvenir for yourself and your loved ones.

We see the flight as a magical transformation from everyday life to relaxation, filled with bright experiences and encounters. This significant moment should be accompanied by the festive atmosphere of a fair, where everyone can discover joy tailored to their tastes.

Our new brand identity is based on bright gradient illustrations, reflecting the spirit of flying on vacation. The metaphor of the fair is revealed in the trademark red and white stripes that were so often on fairground marquees, and in ours are used in combination with sunny landscapes.

фирменный стиль дьюти фри

The first changes to the visual concept will appear on the website and store informational materials. By the end of 2025, we plan to update signage at all shops, and complete a full refresh of our website.

We very much hope for your support on this exciting journey and look forward to seeing you in Sky Duty Free stores!


Dea customes, we ae happy to aouce that ou duty-fee stoes ae evolvig! We ae chagig the ame ad updatig the visual cocept of ou stoes to become a bight ad mode pat of you j...
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